Online businesses becoming aware that they need to have a presence to be
successful in the economic business environment we are in. The question
remains how? The answer to this question is search engine optimization.
This includes a great detail of things such as a well designed, easy to
use website that directly links key words and phrases associated with
your business throughout the site.
It also requires that the web designer be knowledgeable in placing
quality META tags on your site. META tags that are unique to each
website page and content on the page. SEO also encompasses getting your
companies URL out and about on the web within other pages that are
highly ranked and trusted by top search engines. This article will give
you some basic SEO tips to get you on your way to a long last online
impression.
• The first piece of advice is to commit to the SEO process. You will
not achieve the results you are looking for treating SEO like it is a
onetime event. Things online change quite a bit and so do search
algorithms. The key to success is longevity.
• Results require patience. Don’t expect to see results over night. If
you do see results overnight you are likely to soon see those results
disappear as your site will quickly become blacklisted.
• If you hire a company to do SEO for you ask about the process they
use. After you meet with them go online and do some research about the
techniques they use. This will give you an idea on if the company is
using ethical techniques to get your site ranked.
• Define your SEO goals before you begin. Don’t be overzealous be
realistic when deciding what you are looking for out of your SEO results
and the time frame to achieve these goals.
• Again, a quality site will speak for itself when it comes to SEO and
the site rankings you achieve. Quality content that is not cluttered
with key words and instead is informative to the business will rank
better than sites with little content and filler.
• Sitemaps are important in allowing search engines crawl your site. Make sure that your site has a sitemap set up.
• When considering URL’s watch the length. Use relative keywords in the
URL but limit the length. Anything over three hyphens appears to be spam
when it comes to search engines.
• Spend advertising dollars on a PPC account. Pay per click offers more
visibility, quicker to tide over business until natural search engine
rankings take over.
• Create links on sites that are ranked well. Seek links from authorities in your industry.
• Create a blog and use it. Also participate in other industry blogs.
• Social media is another aspect to look into. Make sure you are adding valuable content that will not be considered spam.
• Diversify the way you traffic sources to your URL. One day it might
work but when algorithms change what worked wonderfully to begin with
may leave you without an online presence. Create an online following
with your presence. This will help diversify your presence enough that
if the way search engines find your business changes it should be easy
enough to ride the wave.
SEO is not an exact science. No matter what you are told by anybody
results are not instant and take time to be achieved. Once results are
achieved the balance can be overturned quickly with a change in the
search algorithms so be prepared to have a long term relationship
planned with your businesses SEO.
